Privacy Policy

Frontier Forklifts & Equipment (“Frontier Forklifts,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a form, or interact with us online.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

We may collect personal information that you voluntarily submit through forms on our website, including:

• Name

• Email address

• Phone number

• Company name

• Billing or shipping information

• Equipment details (trade-in value, quote requests, rentals, etc.)

• Service-related information

• Any additional information you include in form fields or messages

B. Information Collected Automatically

When you browse our site, we may automatically collect information such as:

• IP address

• Browser type and version

• Device type

• Pages visited and time spent

• Referring website

• General location data (non-exact)

• Cookies and tracking technologies

This data helps us improve the performance, security, and usability of our website.

C. Cookies & Tracking Technologies

We may use cookies, pixels, and similar tools for:

• Website functionality

• Analytics

• Advertising performance measurement

• Remembering preferences

You can control or disable cookies through your browser settings.

2. How We Use Your Information

We use the information collected for purposes including:

• Responding to inquiries or quote requests

• Providing equipment information, service scheduling, and customer support

• Processing online submissions (e.g., trade-in evaluations, financing requests)

• Sending updates, promotions, or relevant marketing communications

• Improving website performance, design, and user experience

• Monitoring website security and preventing fraudulent activity

• Complying with legal and regulatory requirements

3. How We Share Your Information

We do not sell your personal information.

We may share information only with:

• Service providers who assist in operating our website, marketing tools, analytics platforms, or customer communications

• Financial institutions or lenders if you explicitly submit a financing request

• Logistics or delivery partners for equipment-related transactions

• Legal authorities, if required by law or to protect our business

All third parties are required to handle your information securely and only for the purposes we specify.

4. Third-Party Tools & Services

Our website may use third-party services including, but not limited to:

• Google Analytics

• Google Ads / remarketing tools

• Mapping or location services

• CRM or marketing platforms

• Embedded video or social media content

These services may collect usage data in accordance with their own privacy policies.

Links to external websites are provided for convenience; we are not responsible for the privacy practices of those third-party sites.

5. Data Security

We take commercially reasonable steps to protect your information from unauthorized access, alteration, or disclosure. While no method of online transmission is ever fully secure, we strive to maintain industry-standard protections for all data stored and transmitted.

6. Your Privacy Rights

Depending on your location, you may have rights including:

• Requesting access to the personal data we hold about you

• Requesting correction or deletion of your information

• Opting out of marketing communications

• Limiting certain data collection (e.g., cookie preferences)

To submit a privacy-related request, please contact us using the information below.

7. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect information from minors. If you believe a child has submitted personal information, please contact us so we can remove it.

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the site after such changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or how your information is used, please contact us: